The Nacogdoches Convention & Visitors Bureau celebrates its 25th anniversary this month. To kick off the celebration, the CVB is launching the “#Nac4GivingBack” campaign, where it will highlight a local nonprofit each month.
The CVB chose to highlight the Humane Society of Nacogdoches County for February.
“Many people are unfamiliar with convention and visitor bureaus in general; but we are more widely recognized by our social media handle, ‘Visit Nac,’” Sherry Morgan, the executive director of CVB, said.
The CVB attracts visitors to Nacogdoches, promotes local businesses and hosts events for locals and tourists to attend, according to CVB Creative Content Director Ashley Morgan. She said the CVB is funded primarily on hotel occupancy taxes, which leaves more room for Nacogdoches businesses to earn profit.
Tourism in Texas is second to oil and gas in revenue generated and direct traveler spending made up $2.7 million in local sales tax in 2019, according to Sherry Morgan.
“Working here [at CVB] has been a joy,” Joanna Temple, director of sales of CVB, said. “Our work family is an amazing group of people who are top notch in their expertise. Being able to promote a town of such beauty, history and amazing people makes my job one of ease.”
This contribution to “the vitality of Nacogdoches,” will include new types of events to draw in more out-of-town guests.
“Moving forward into our 25th year, Visit Nac will continue in our main mission of establishing and promoting Nacogdoches as a premier visitor destination but diversify into medium and large event planning such as concerts, festivals and other entertainment-driven events,” Sherry Morgan said.