The SFA athletic department is teaming up with Tagboard to bring an innovative game day experience to students and fans.

Set to debut during the Homecoming game against Nicholls State, Tagboard will allow fans to be more interactive with the game than ever before. By using the official hashtag of SFA athletics, #AxeEm, students will be able to see their posts on Facebook, Twitter and Instagram featured on the video board at Homer Bryce Stadium.

Director of Community Outreach at Dan Redwine is excited about being able to bring this level of interaction to SFA.

"We are excited to partner with Stephen F. Austin to provide an engaging fan experience through social media," Redwine said. "It is hard to find more passionate college football fans outside of Texas and we love seeing that passion displayed on our platform in-stadium or on SFA's athletic site."

SFA Dior of Athletics Robert Hill shares in Redwine's enthusiasm. 

"We have been looking for another unique way to enhance our game day experience and Tagboard filled that need," Hill said. "We are excited to start our partnership and think our fans and especially students will respond in a positive way."

In order to ensure that posts are seen and potentially broadcast, students are encouraged to connect with Lumberjack and Ladyjack athletics through the department's official social media accounts on Facebook, Twitter, Instagram and YouTube.

Tagboard has been implemented by numerous brands and various athletic departments as a means to increase product awareness and consumer engagement. Tagboard is based out of Redmond, Wash. and has been discreetly pioneering hashtag marketing since 2012. For more information ,visit

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