Several of Taylor Swift’s fans, including myself, couldn’t believe their eyes when they noticed that she was planning on offering an Era’s tour. For many, it was the opportunity of a lifetime - until Ticketmaster ruined everything.  

When Swift announced her Era’s tour, I was personally scraping what was left of my savings together in hope of seeing her in concert. There was a buzz in the air. Several people I knew were asking for tickets for Christmas, Hanukkah and birthdays. It was clear that this tour was going to make history.  

If you were a Capital One cardholder, you were also selected for a pre-sale of tickets. All you had to do was enter the first six digits of your card as your promo code for the ticket sales to be let in, and complete the purchase using your Capital One card. This let you pick before everyone else got the chance to. Sounds like a deal, right?  

Well, we couldn’t be more wrong.  

It started with the queues. Once you were let into the waiting room to purchase tickets, you were given a meter to show where you were in the line. The problem was, for some fans, the line never moved. For others, the line would move and then boot them out for no reason. And, in the worst situations for some, the line would let them get to the end, read error, and kick them back to the start.   

Through the frustration of trying to get in line, the entire world saw crashes to the Ticketmaster website. Enraged fans demanded answers, and all that Ticketmaster could offer was that they weren’t prepared for this many fans. They claimed the internet traffic was too much for their website, and it shut down.  

The flimsy excuse did nothing to quell the anger of Swift’s fans.  

Some fans managed to get tickets, of course. Some managed to get too many at that - selling them as scalpers on the internet. While the rest of us who didn’t get access to the presale waited for our chance to buy general admission, we were met with a horrible headline from People the next morning: Taylor Swift’s Era’s tour was closed to purchases. 

In layman's terms, if you didn’t get tickets from the presale, you weren’t getting tickets at all.   

I was personally outraged. I found fault with Ticketmaster’s bogus claim that they weren’t ready for that many customers. This is Taylor Swift after all, and it’s one of the biggest tours of her career. Did they not expect half the world to rush to buy tickets? Did they not expect scalpers? Due to the rage and discontent with Swift’s fans, and the national attention this was getting, Ticketmaster actually found themselves in legal trouble. Tennessee’s Attorney General is said to be preparing a lawsuit for their negligence with the presale.  

Personally, I hope Ticketmaster pays for the crime of not letting me and millions of fans get the chance to see Taylor Swift.  

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